Like Viagra for your shoes

Like Viagra for your shoes

Dear Editor:

Gearing up for summer is always a pleasure following such aspectacular winter. A diverse array of sports dominates the summerplay list: golf, tennis, cycling, hiking, running. Did you knowthat both professional and recreational athletes from around theworld congregate in our valley to avail themselves of the besttraining opportunities and services? Wimbledon champions, Olympicgold medalists, world-class triathletes and every level ofrecreational enthusiast  you name it, they know where to find thebest, and its right here in the Roaring Fork Valley.

These extreme athletes and a host of Hollywoods finest, as well asthe cre de la cre of the international business community, findthat the need to support their sports habits begins and ends withproper support underfoot. Im speaking, of course, of orthotics,the custom-made balance and comfort additive applicable to anysport shoe. Orthotics can improve your game, enhance yourperformance and assist in injury rehab. Its like Viagra in your shoes.

For 30 years the custom orthotic market has been dominated by alocal business servicing the Roaring Fork Valley. The Thotic Shopin Aspen Sports started building orthotics for the AspenOrthopaedic Associates back in the 1980s, under the tutelage of Dr.Robert Oden, and has been improving the game stance of athletes andresidents ever since. Improving the balance quality of the athleticskeleton to perform at its most-efficient level begins with propersupport and appropriate choice of shoe. Even Aspens politicalbiggies are invested in Thotics; ask the mayor!

So as we gear up for our summer of fun, fitness and music, dontyou miss the support you applied to your ski boots all winter?Summer sports demand a dynamic orthotic to accommodate the shockloads and agility requirements in a dynamic sports environment.Less expensive than a couple of tanks of gas, better mileage thenan SUV, not nearly as tedious as the endless political rhetoric andmuch more productive.

Its time to reload your orthotic support for your summer sport.

Jack Rafferty

Snowmass Village